What Is Compound Interest?
Compound interest is interest calculated on both the initial principal and the accumulated interest from previous periods. Unlike simple interest, it grows exponentially over time.
The Rule of 72
A simple mental shortcut: divide 72 by your annual interest rate to estimate how many years it takes for your money to double. At 8% returns, your money doubles roughly every 9 years.
Why Starting Early Matters
Consider two investors:
- Amara starts investing KES 10,000/month at age 25 and stops at 35 (10 years, KES 1.2M invested)
- James starts at 35 and invests until 65 (30 years, KES 3.6M invested)
Practical Application
The best way to harness compounding is to: 1. Start as early as possible 2. Stay consistent with contributions 3. Reinvest all returns and dividends 4. Choose tax-efficient vehicles where available
"Compound interest is the eighth wonder of the world. He who understands it, earns it; he who doesn't, pays it." - Commonly attributed to Albert Einstein
The key takeaway is that time is your most valuable financial asset - far more valuable than the amount you can invest today.
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Ruth Moige
Financial Advisor · Nairobi, Kenya
Ruth is a Nairobi-based financial advisor and licensed insurance consultant specialising in Money Market Funds and personal finance planning for everyday Kenyans.
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