What Diversification Actually Means
Diversification is the practice of spreading your investments across different asset classes, sectors, and geographies so that a poor performance in one area doesn't devastate your overall portfolio.
The Correlation Principle
The mathematics of diversification work because different assets don't move in perfect sync. When equities fall, bonds often hold steady or rise. When local markets struggle, international exposure may compensate.
Asset Classes to Consider
- Equities - higher risk, higher long-term reward
- Fixed Income - bonds, T-bills, stability
- Real Estate - inflation hedge, income
- Money Market - liquidity, capital preservation
- Alternative Assets - private equity, commodities
Common Diversification Mistakes
1. Owning many funds that hold the same underlying stocks 2. Diversifying within one asset class only (e.g., 10 different share portfolios) 3. Over-diversifying to the point of diluting returns meaninglessly 4. Ignoring currency diversification
True diversification is about uncorrelated returns, not just quantity of holdings.
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Ruth Moige
Financial Advisor · Nairobi, Kenya
Ruth is a Nairobi-based financial advisor and licensed insurance consultant specialising in Money Market Funds and personal finance planning for everyday Kenyans.
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